In a world where fast fashion often compromises quality, we founded Serge DeNimes with a different vision: to blend the enduring craftsmanship of fine jewelry with the dynamism of contemporary style. Based in London and delivering worldwide, we create pieces that are not merely accessories, but extensions of personal identity—timeless, elegant, and designed for the modern individual who values both heritage and innovation.

We believe true luxury is not defined by price alone, but by integrity. That’s why every piece in our collections, from our Nu Historic line to our bold Modern Rodeo Drops, is crafted from premium 925 sterling silver and high-quality gold, ensuring beauty that lasts.

Our Mission: Accessible Luxury, Uncompromised Quality

Our mission is simple yet profound: to dissolve the traditional barriers between fine jewelry and accessible fashion. We noticed a gap in the market—women and men seeking elegant, well-made jewelry that didn’t require a luxury budget or sacrifice trend-conscious design. Serge DeNimes was born to fill that space.

We cater to the discerning customer who is tired of disposable fashion. You appreciate the weight of real silver, the glow of quality gold, and the detail of thoughtful design, but you also live in the real world. You want pieces that transition seamlessly from day to night, from the boardroom to a weekend outing. Our curated categories—like Necklaces under £100 and Rings under £80—prove that exceptional materials and elegant design can be within reach.

“Delivering goods straight out of London, we maintain a strong presence through frequent themed collections, ensuring our community always has something new and inspiring to discover.”

Our Core Values

Timeless Design

Our Classic Bracelets, Gold Necklaces, and Signet Rings are created to become heirlooms, not fleeting trends.

Modern Edge

Collections like Modern Rodeo and Core inject a bold, contemporary spirit into classic forms.

Unwavering Quality

“The quality never wanes.” We commit to 925 silver and solid materials, ensuring every cuff, hoop, and chain stands the test of time.

Curated Accessibility

By offering exclusive deals and clearly priced collections, we make the experience of finding your perfect piece both joyful and straightforward.

Your Style, Perfected

We understand that jewelry is deeply personal. It’s why we offer everything from the subtle sparkle of our Pendant Earrings to the statement-making presence of our Stone Necklaces and Cuffs. Whether you’re building a delicate stack of rings or seeking that one standout necklace, our collections are designed to mix, match, and express your unique narrative.

Thank you for choosing Serge DeNimes. We are more than a jewelry shop; we are your partner in crafting a style that is authentically, confidently yours.

— The Serge DeNimes Team